Design by Metaphor
Thursday, February 28th, 2008Article by Jack Zea - Illustration by HunterGatherer
If a client says he wants his new auction site to be “like eBay,” what does that mean? An artist hears “It has a tacky color scheme.” A developer hears “It’s scalable to 20 million users.” A user hears “It has feedback ratings on all sellers.”
10 Ways to Raise Your Site In Google
Thursday, February 14th, 2008
No matter how much some people claim the SEO industry is a den of snake-oil salesmen, there are still definite ways webmasters can improve their rankings, and thus their visibility in Google’s search results.
This isn’t a manipulation game—Google absolutely hates that game and will punish you for it—which is perhaps what the darker element of the SEO world sells. Good, in-bounds SEO is made up of smart, user-and-search-engine friendly techniques. Think of SEO as a performance-enhancing drug—one that won’t get you kicked out of baseball.
That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what we think are the top ten strategies for better search engine—and by “search engine” I mean “Google” – placement.
